Røros Tweed

We have collaborated with the renowned brand Røros Tweed to create a brand strategy, re-brushed their visual identity, and created a new layout grid for all printed matter.

Røros Tweed needed help establishing consistency across the brand and building a solid strategic foundation for the future.

The result is a clean and consistent brand identity that builds on their commitment to craftsmanship and knowledge of wool and weaving processes. The visual identity emphasises the duality of being confident yet humble.

Brand strategy 
Visual identity 
Printed matter 
Art direction 
Print: Merkur Grafisk 
Photography: Inger Marie Grini