People who do nothing are the core of this campaign. With a well-known clickbait trick, a whimsical universe, and an unexpected tone of voice, we made films that can stand out in the endless scroll.

The campaign starts with films that capture interest with the well-known attention-grabbing headline "You won't believe..." and follows up by retargeting films that explain the service, but in the same universe, of course.

Social media 
Production: Einar film 
Director: Mattis Goks√łyr