Mekle needed to reposition their brand to represent their product better and connect with their target group. We formed their brand strategy, visual identity and created content and design for their new website.
Mekle is a digital mediation platform that allows people to solve conflicts on neutral grounds.
The visual identity aims to embody the relief when a stressful situation resolves. The use of soft colours and illustrations creates a feeling of empathy and openness. A strict logotype and classic typography build a sense of competence and safety.